Description
Book SynopsisMaking the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism. Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.
Trade Review"The time has come to put the consumer at the center of everything. Scott and Jeff offer a guide to that important change. It’s grounded in consumer relationships that are built on partnership and collaboration."
Andrew Dreyfus, Chief Executive Officer, Blue Cross Blue Shield of Massachusetts “Our partners are getting more than the technology we provide -we help health care organizations become more digital and agile in nature. Scott & Jeff do a great job providing practical advice on how healthcare organizations can successfully partner with digital health companies.”
Kevin Kumler, President of Health Systems, Zocdoc
“Living the transformation in health, I know the path is not simple. That is why it is so refreshing to see the learning Scott and Jeff have brought in an extremely useful guide for change.”
David Edelman, Chief Marketing Officer, Aetna
“...This book will help healthcare leaders – in any geography - win with consumers in their markets.”
Peter Corfield, Chief Commercial Officer, Spire Healthcare, U.K.
