Description
Book SynopsisA guide to getting the crucial business case right?every time Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the Value Realization process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.
- New edition explains how to proactively manage the conversion of a business case''s value promise to its value realization
- Includes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world
- New checklists and tables
- A dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process
The Second Edi
Table of Contents
Preface to the Second Edition xv
Acknowledgments xvii
Introduction xix
Part One Understanding Value Leaks: Major Threats to Program Success 1
Chapter 1 Why Value Leaks Torpedo Program Success 5
Chapter 2 Being “On-Value”: The Essential Third Pillar of Investment Success 15
Part Two Flushing Out Value Leaks: A Guided Journey 19
Chapter 3 Avoiding Half-Right “Fixes” 21
Chapter 4 Introducing the Value Practices Audit 25
Chapter 5 Evaluating Value Practice Areas 33
Chapter 6 Shifting the Mind-Sets of Management: The Key Fix for Value Leaks 63
Part Three Plugging Value Leaks: Success Begins Here 85
Chapter 7 Finding the Best Quick Wins 87
Part Four Getting The Business Case Right 95
Chapter 8 How to Recognize a Trustworthy Business Case 97
Chapter 9 The Importance of Good Processes for Value Realization 105
Chapter 10 Defining: Steps 1, 2, and 3 to Building Better Business Cases 113
Chapter 11 Assessing: Steps 4, 5, and 6 to Building Better Business Cases 131
Chapter 12 Delivering: Step 7 to Building Better Business Cases 153
Chapter 13 Finding Hidden Value That Others Miss 161
Chapter 14 Handling Intangibles: The Emotional Enigma of Value Realization 173
Chapter 15 Using ROI Storytelling to Drive Home the Message 191
Chapter 16 Selecting: Prioritizing Programs with Confidence and Ease 197
Chapter 17 Tracking: Making Sure Benefits Get Realized 219
Appendix Sample Business Case 227
Glossary 267
Bibliography 275
About the Author 279
Index 281
