Description
Book SynopsisIt reads as if you have an expert coach in business reference helping you each step of the way.” That's how Academic BRASS summarized the first edition of this unique resource. Now Ross has revised it to tackle even more ""bizref"" headscratchers related to investment and finance, consumer behaviour and statistics, company, and industry research.
Trade ReviewThis updated edition of Ross’ bizref bible will be an invaluable resource for reference librarians in both business and general reference settings.” —
BooklistTable of Contents
- Preface/Updated Introduction
- Acknowledgments
- 1 The BizRef Question
- 2 The BizRef Resource (a.k.a. the BizRef Database)
- 3 Company and Nonprofits Research
- 4 Industry Research
- 5 Investment Researchc
- 6 Small Business and Venture Capital Research
- 7 Consumer Marketing and Advertising Research
- 8 Business (and Other) Statistics
- 9 International Business
- 10 Collection Development, Business Information Literacy, and Other Professional BizRef Resources
- 11 Business Reference Wrap-Up
- Appendix: Stumpers
- Index
