Description

Book Synopsis
Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business.

Trade Review
"This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended" CHOICE

Table of Contents
Introduction
1. Musical Experience as Transaction
2. Transience to Permanence
3. The Rise of Commercial Markets
4. Media Revolutions
5. Convergence and Crossover
6. Massification
7. Scaling and Selling Live Performance
8. Visual Media
9. Artists, Audiences, and Brands
10. Digitization
11. State of the Art

Notes
Bibliography
Index

Making Money Making Music

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£21.25

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RRP £25.00 – you save £3.75 (15%)

Order before 4pm today for delivery by Sat 20 Dec 2025.

A Paperback / softback by David Bruenger

2 in stock


    View other formats and editions of Making Money Making Music by David Bruenger

    Publisher: University of California Press
    Publication Date: 06/09/2016
    ISBN13: 9780520292598, 978-0520292598
    ISBN10: 0520292596
    Also in:
    Music industry

    Description

    Book Synopsis
    Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business.

    Trade Review
    "This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended" CHOICE

    Table of Contents
    Introduction
    1. Musical Experience as Transaction
    2. Transience to Permanence
    3. The Rise of Commercial Markets
    4. Media Revolutions
    5. Convergence and Crossover
    6. Massification
    7. Scaling and Selling Live Performance
    8. Visual Media
    9. Artists, Audiences, and Brands
    10. Digitization
    11. State of the Art

    Notes
    Bibliography
    Index

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