Description

Book Synopsis
Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business.

Trade Review
"This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended" CHOICE

Table of Contents
Introduction
1. Musical Experience as Transaction
2. Transience to Permanence
3. The Rise of Commercial Markets
4. Media Revolutions
5. Convergence and Crossover
6. Massification
7. Scaling and Selling Live Performance
8. Visual Media
9. Artists, Audiences, and Brands
10. Digitization
11. State of the Art

Notes
Bibliography
Index

Making Money Making Music

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    £22.50

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    RRP £25.00 – you save £2.50 (10%)

    Order before 4pm today for delivery by Wed 1 Jul 2026.

    A Paperback / softback by David Bruenger

    2 in stock

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      Publisher: University of California Press
      Publication Date: 06/09/2016
      ISBN13: 9780520292598, 978-0520292598
      ISBN10: 0520292596
      Also in:
      Music industry

      Description

      Book Synopsis
      Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business.

      Trade Review
      "This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets ... Summing up: Recommended" CHOICE

      Table of Contents
      Introduction
      1. Musical Experience as Transaction
      2. Transience to Permanence
      3. The Rise of Commercial Markets
      4. Media Revolutions
      5. Convergence and Crossover
      6. Massification
      7. Scaling and Selling Live Performance
      8. Visual Media
      9. Artists, Audiences, and Brands
      10. Digitization
      11. State of the Art

      Notes
      Bibliography
      Index

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