Description
Book SynopsisMagazines & the Making of Mass Culture in Japan is a cultural history explaining the birth and early mechanisms of mass culture in 20th Century Japan through an examination of two family magazines, Kingu (King) and Ie no hikari (Light of the Home).
Trade Review"While Marshall keeps her attention tightly focused on just two Japanese magazines, her careful and meticulous archival research, historical contextualization, and textual analysis stand out as helpful models for those studying the role of mass media in the dissemination of ideology in other historical and cultural contexts." -- Kyoko Omori, Hamilton College *
University of Toronto Quarterly: Letters in Canada 2018 *
"This is a carefully researched and engaging work of scholarship that does justice to its subject while illuminating larger issues. It deserves to be read not only by cultural historians of interwar Japan but also by scholars of print culture more broadly." -- Kerim Yasar, University of Southern California *
Journal of Japanese Studies *
"Magazines and the Making of Mass Culture in Japan makes an important contribution to English-language scholarship on Japanese magazines, which has tended to concentrate on publications for women." -- Jan Bardsley, University of North Carolina, Chapel Hill *
Monumenta Nipponica *
Table of Contents1. The Medium, the Message & the Masses: Understanding Japanese Family Magazines 2. The Splendid Power of Being in Perfect Harmony: How Two Publishers Made a Mass Japanese Audience 3. “We Came, We Saw, We Astonished:” How a Japanese Mass Was Won 4. Reading Together: How the Audience Participated 5. Learning to Consume: How Magazines Politicized Advertising
