Description

Book Synopsis
The text examines the emergence of self-starters in relation to the changing consumer markets of the 20th century. It locates entrepreneurs within the changing rhetoric of personal success - which shifted its emphasis from religious "character" to psychological "personality" to celebrity "image".

Made In America SelfStyled Success from Horatio

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    A Paperback / softback by Jeffrey Louis Decker

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      Publisher: University of Minnesota Press
      Publication Date: Publication Date: 22/10/1997
      ISBN13: 9780816630219, 978-0816630219
      ISBN10: 0816630216

      Description

      Book Synopsis
      The text examines the emergence of self-starters in relation to the changing consumer markets of the 20th century. It locates entrepreneurs within the changing rhetoric of personal success - which shifted its emphasis from religious "character" to psychological "personality" to celebrity "image".

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