Description
Book SynopsisThis text offers business school students an excellent practical explanation of the short--term linkages in the macroeconomic arena. While the underlying theoretical constructs are not ignored, emphasis is placed on the empirical underpinnings and managerial implications of macroeconomics.
Trade Review"This book by Michael Evans provides an excellent introduction to understanding the impact of the macroeconomy on a business. It is well written an makes the subject matter accessible to MBA and college students, managers, and interested laymen. This book belongs on every business bookshelf."
Raj Aggarwal, Kent State UniversityTable of ContentsPreface and Acknowledgements.
Part I: Introductory Concepts:.
1. The Importance Of Macroeconomics.
2. National Income And Product Accounts (Nipa).
3. Key Data Concepts: Inflation, Unemployment, And Labor Costs.
Part II: Aggregate Demand And Joint Determination Of Output And Interest Rates:.
4: The Consumption Function.
5: Investment And Saving.
6: Determination Of Interest Rates And Introduction To Monetary Policy.
7: Joint Determination Of Output And Interest Rates: The Is/Lm Diagram.
Part III: Aggregate Supply: Inflation, Unemployment, And Productivity:.
8: Causes And Cures For Inflation.
9. Why High Unemployment Persists.
10. Aggregate Supply, The Production Function And The Neoclassical Growth Model.
Part IV: The International Economy:.
11. Basic Determinants Of Exports And Imports.
12. International Financial Markets.
13. The Mundell-Fleming Model Joint Determination Of Output, Interest Rates, Net Exports, And The Value Of The Currency.
14. Case Studies In International Trade.
Part V: Cyclical Fluctuations:.
15. Business Cycles.
16. Cyclical Fluctuations In Components Of Aggregate Demand.
17. Cyclical Fluctuations In Financial Markets.
Part VI: Policy Analysis And Forecasting:.
18. Fiscal Policy And Its Impact On Productivity Growth.
19. Monetary Rules And Policy Analysis.
20. Macroeconomic Forecasting: Methods And Pitfalls.
Bibliography and Further Reading.
Index.
