Description

Book Synopsis

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.

The volume covers a wide range of topics including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.

Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students and scholars of management, marketing, political science and public affairs.

Machiavelli Marketing and Management

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    £36.99

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    Order before 4pm today for delivery by Thu 13 Aug 2026.

    A Paperback by Phil Harris

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      Publisher: Taylor & Francis
      Publication Date: Publication Date: 7/22/2025
      ISBN13: 9781032943305, 978-1032943305
      ISBN10: 1032943300
      Also in:
      Political structure and processes

      Description

      Book Synopsis

      This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.

      The volume covers a wide range of topics including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.

      Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students and scholars of management, marketing, political science and public affairs.

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