Description

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

M Advertising IRWIN MARKETING

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£84.99

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Paperback by William Arens

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M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create... Read more

    Publisher: McGraw-Hill Education
    Publication Date: 7/8/2018
    ISBN13: 9781259815942, 978-1259815942
    ISBN10: 1259815943

    Non Fiction , Business, Finance & Law

    Description

    M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

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