Description

Book Synopsis

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

M Advertising IRWIN MARKETING

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    A Paperback by William Arens

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      View other formats and editions of M Advertising IRWIN MARKETING by William Arens

      Publisher: McGraw-Hill Education
      Publication Date: 7/8/2018
      ISBN13: 9781259815942, 978-1259815942
      ISBN10: 1259815943

      Description

      Book Synopsis

      M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

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