Description

Book Synopsis

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.

This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion.

Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion m

Luxury Fashion Marketing and Branding

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    £36.99

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    Order before 4pm today for delivery by Fri 14 Aug 2026.

    A Paperback by Alice Dallabona

    15 in stock

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      Publisher: Taylor & Francis
      Publication Date: Publication Date: 8/22/2024
      ISBN13: 9781032206882, 978-1032206882
      ISBN10: 1032206888
      Also in:
      Fashion and beauty industries

      Description

      Book Synopsis

      Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.

      This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion.

      Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion m

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