Description

Book Synopsis
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.

Long-term Impact Of Marketing: A Compendium

Product form

£193.50

Includes FREE delivery

RRP £215.00 – you save £21.50 (10%)

Order before 4pm today for delivery by Tue 23 Dec 2025.

A Hardback by Dominique M Hanssens

Out of stock


    View other formats and editions of Long-term Impact Of Marketing: A Compendium by Dominique M Hanssens

    Publisher: World Scientific Publishing Co Pte Ltd
    Publication Date: 30/05/2018
    ISBN13: 9789813229792, 978-9813229792
    ISBN10: 9813229799
    Also in:
    Market research

    Description

    Book Synopsis
    Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account