Description

Book Synopsis
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.

Living Innovation: Competing In The 21st Century

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Order before 4pm tomorrow for delivery by Sat 27 Dec 2025.

A Hardback by Herve Mathe

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    View other formats and editions of Living Innovation: Competing In The 21st Century by Herve Mathe

    Publisher: World Scientific Publishing Co Pte Ltd
    Publication Date: 02/11/2015
    ISBN13: 9789814719575, 978-9814719575
    ISBN10: 9814719579
    Also in:
    Business innovation

    Description

    Book Synopsis
    Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.

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