Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability
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Paperback / softback by Constantinos Pantidos
Short Description:
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human... Read more
Publisher: LID PublishingPublication Date: 20/09/2018
ISBN13: 9781911498797, 978-1911498797
ISBN10: 1911498797
Number of Pages: 556