Description

Book Synopsis
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.

Living Brands

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    £10.49

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    RRP £13.99 – you save £3.50 (25%)

    Order before 4pm tomorrow for delivery by Sat 20 Jun 2026.

    A Paperback / softback by Chris Farmer

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      Publisher: Komshe
      Publication Date: 08/02/2022
      ISBN13: 9788686245458, 978-8686245458
      ISBN10: 8686245455

      Description

      Book Synopsis
      Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.

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