Description

Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.

Living Brands

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Paperback / softback by Chris Farmer

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Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer... Read more

    Publisher: Komshe
    Publication Date: 08/02/2022
    ISBN13: 9788686245458, 978-8686245458
    ISBN10: 8686245455

    Number of Pages: 268

    Description

    Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.

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