Description

Book Synopsis
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.

Living Brands

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    A Paperback / softback by Chris Farmer

    £10.49

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    RRP £13.99 – you save £3.50 (25%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Komshe
      Published 8 February 2022
      ISBN-13 9788686245458
      978-8686245458
      ISBN-10 8686245455
      Also in:
      Business, Finance & Law Brands and branding

      Description

      Book Synopsis
      Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.

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