Description
Book SynopsisLinguistic Landscape studies examine language(s) in public spaces. This study focuses on the interplay of language, space and sociocultural context: Yaoundé’s Linguistic Landscape is examined with respect to its multilingual and multimodal nature. Next to a sociolinguistic framework, a (socio)cognitive analysis is also put centre stage.
Table of ContentsIntroduction — Cameroon’s colonial past and its present sociolinguistic situation: Language policy, diversity and the marginalisation of languages — Approaching the linguistic landscape - LL tokens, and multimodality in the African context(s)— Setting the scene: The research site and methodology — Types of signs in the linguistic landscape: Towards a cognitive-functional approach — Multilingualism and the linguistic landscape: Multilingual signs, language contact and translanguaging — Culture and the linguistic landscape: Local language use and other semiotic representations — Governmental signs and the linguistic landscape: The renegotiation of space, language policy implications and prototypicality —(Multilingual) advertisements and the role of English in Yaoundé’s linguistic landscape — Language in the linguistic landscape - A conclusion — References .
