Description

Book Synopsis
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

Lights Camera Campaign

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    £26.70

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    Order before 4pm today for delivery by Thu 18 Jun 2026.

    A Paperback by David A. Schultz, Steven E. Schier

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      View other formats and editions of Lights Camera Campaign by David A. Schultz

      Publisher: Peter Lang Inc., International Academic Publishers
      Publication Date: 1/11/2004 12:10:00 AM
      ISBN13: 9780820468310, 978-0820468310
      ISBN10: 0820468312

      Description

      Book Synopsis
      Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

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