Description
Book SynopsisOnline video and imaging software gives you the opportunity to communicate with your library users 24/7 - but getting started can be intimidating. This book has the building blocks you need to effectively, affordably, and easily create and broadcast high-quality webcasts to your library users, staff and the social networking sites beyond.
Author Sean Robinson details each step in the video creation process, with practical guidance for equipment selection, planning, development, plus the use of quality camera techniques, props and special effects. Robinson also covers post-production, and shows you best practices for marketing your videos and measuring their success. Whether you want to advertise upcoming programs, broadcast book reviews, or film instructional videos about your library's services, this complete how-to guide gives you the all of the practical tools you need to integrate video into your library's repertoire.
Trade Review"The first book of its kind to focus on videos and libraries. All major areas are covered plus section on advanced techniques and expert advice from the author who clearly knows his stuff."
-- Michael Stephens
"Written so that any librarian can understand--whether a reference librarian, a systems librarian, a Web librarian, or any librarian who is not techno-savvy--this book is useful to any person wanting to know more about videos and Webcasts, one seeking to implement these technologies either at the library or for personal use, and for those who already have implemented these technologies but wish to know how to go further and take advantage of these resources."
-- ARBA Online
Table of ContentsForeword - Ellyssa Kroski 1. Introduction: Library Video and Webcast Basics 2. Planning 3. Implementation 4. Marketing 5. Best Practices 6. Measures of Success 7. References and Recommended Resources.
