Description
Book SynopsisProvides managers with actionable insight into a select set of innovation constraints and how to best deal with them
This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints.
Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizationa
Table of Contents
About the Editors ix
Introduction xi
Jelena Spanjol and Sebastian Gurtner
PART 1: INDIVIDUAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 1
1 FROM SUSTAINABILITY CONSTRAINTS TO CREATIVE ACTION: INCREASING MANAGERIAL INNOVATION BY SIMULTANEOUSLY SOLVING SOCIAL AND COMMERCIAL NEEDS 5
Goran Calic, Maryam Ghasemaghaei
2 A PRACTICE-ORIENTED APPROACH TO OVERCOME KNOWLEDGE-SHARING BOUNDARIES IN INNOVATION PROJECTS 19
Christiane Rau, Anne-Katrin Neyer and Katja Krämer-Helmer
3 THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT 39
Nadine Hietschold
PART 2: ORGANIZATIONAL CONSTRAINTS 59
4 IDENTIFYING AND OVERCOMING ORGANIZATIONAL INNOVATION CONSTRAINTS 61
Katharina Hölzle, Tanja Reimer and Hans Georg Gemünden
5 NEW SERVICE DEVELOPMENT FOR PROFESSIONAL SERVICES: TIME COMMITMENT AS THE SCARCEST RESOURCE 75
Floortje Blindenbach-Driessen
6 BRIDGING COMMUNICATION GAPS IN VIRTUAL TEAMS 95
Donovan Hardenbrook, Teresa Jurgens-Kowal
PART 3: MARKET CONSTRAINTS 119
7 HOW TO DEVELOP LOW-END INNOVATION CAPABILITIES: ADAPTING CAPABILITIES TO OVERCOME CONSTRAINTS FOR CONSUMERS IN LOW-END MARKETS 121
Ronny Reinhardt
8 DEVELOPING SOLUTIONS FOR UNDERRESOURCED MARKETS 139
Aruna Shekar, Andrew Drain
9 OVERCOMING MARKET CONSTRAINTS IN EMERGING MARKETS: LESSONS FROM SOCIAL ENTERPRISES IN THE INDIAN HEALTHCARE SECTOR 155
Nivedita Agarwal, Alexander Brem
10 AMBIGUITY AND MISDIRECTION? BRING IT ON! LESSONS ABOUT OVERCOMING FROM WOMEN MARKET TRADERS 167
José Antonio Rosa, Shikha Upadhyaya
INDEX 183
