Description
Book SynopsisA rivalry that remade the political world as we know it today
Politics today doesn’t look much like it did fifty years ago. Electorates that were once divided by economics—with blue-collar workers supporting leftwing parties while the wealthy trended right—are now more likely to split along cultural lines. Campaigns have gone high-tech, hoping to use big data and sophisticated mathematical models to turn electioneering into a science. Meanwhile, a permanent class of political consultants has emerged, replacing the ward-heeling party hacks of yesteryear with teams of pollsters, message gurus, and field operatives. Taken together, all this amounts to a silent revolution that has transformed politics across much of the globe.
Left Adrift provides a new perspective on this transformation by following the lives of two political strategists who watched it unfold firsthand. Stan Greenberg and Doug Schoen were Zeligs of the inte
