Description
Book SynopsisA former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox''s Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve''s right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his peopleand what every manager can learn from Jobs about motivating people to do the best work of their lives.
Steve Jobs used the phrase Pirates! Not the Navy as a rallying crya metaphor to Think Different. In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of
Table of Contents
Preface Why I Wrote This Book ix
Chronology xiii
1 A Ding in the Universe: Everything Starts with an Inspiring Vision 1
2 Steve’s Business Philosophy and Values 15
3 People Who Know More than You: Choosing and Leading Your Lieutenants 29
4 Steve’s Secrets for Selecting Great People 41
5 Unusual Interviewing Techniques 53
6 To Protect Innovation, Create a Company within a Company 61
7 “No More Crap Products”: Creating Excellence 73
8 More on Product Strategy: Design Is How It Works 85
9 Entrepreneurial Confidence and High Standards 93
10 Employee Owners: Rewarding the Product Stakeholders 99
11 The Apple Workplace: Fostering Creativity 107
12 When Selling Becomes More Important than the Product 121
13 “And One More Thing”: Looking into the Distance 139
14 Flowers at His Doorstep: The Heritage of Steve Jobs 149
Notes 161
Acknowledgments 165
Index 167
