Description
Book SynopsisThis book focuses on perspectives from and on the global south, providing fresh data and analyses on languages in African, Caribbean, Middle-Eastern and Asian tourism contexts. It provides a critical perspective on tourism in postcolonial and neocolonial settings, explored through in-depth case studies. The volume offers a multifaceted view on how language commodifies, and is commodified in, tourism settings and considers language practices and discourse as a way of constructing identities, boundaries and places. It also reflects on academic practice and economic dynamics in a field that is characterised by social inequalities and injustice, and tourism as the world's largest industry enacting dynamic communicative, social and cultural transformations. The book will appeal to both undergraduate and postgraduate students of tourism studies, linguistics, literature, cultural history and anthropology, as well as researchers and professionals in these fields.
Trade ReviewThis stimulating collection of chapters offers critically-informed and semiotically-rich ethnographies of the making of the post-colonized-host and the post-colonizer-tourist-guest by unveiling the multilayered ideologies that shape their fleeting encounters. It is a superb contribution not only to the scholarship on Language and Tourism but also to a politically engaged sociolinguistics, which embraces a much-needed decolonial perspective.
* Cécile B. Vigouroux, Simon Fraser University, Canada *
Linguists meet tourists meet the exotic: studying language in less likely places can leave you baffled and bedazzled. This book shows the richness of the semiotic space created in tourist encounters, never mind how little language is actually used. All contributions are to be commended for including the observant language researcher in the analysis. The volume is equally relevant for linguists, anthropologists and researchers of tourism.
* Axel Fleisch, Goethe University Frankfurt, Germany *
An eclectic grouping of case studies – at once informative and thought-provoking – looking into the meaning and complexity of language in tourism settings. An ‘upside down’ look, if you will, at how language is shaped and shapes those engaged in the tourism experience: host, guest, and industry – past and present.
* Kelly Whitney-Gould, Vancouver Island University, Canada *
Table of ContentsPreface. Tawona Sitholé: cape coast caper
Chapter 1. Angelika Mietzner & Anne Storch: Linguistic Entanglements, Emblematic Codes and Representation in Tourism: Introduction
Chapter 2. Christiane M. Bongartz: Transformations of the ‘Tourist Gaze’: Landscaping and the Linguist Behind the Lens
Chapter 3. Luís Cronopio: Backpacking Performances: An Empirical Contribution
Chapter 4. Sara Zavaree: "We have our own Africans": Public Displays of Zār in Iran
Chapter 5. Angelika Mietzner: Cameras as Barriers of Understanding: Reflections on a Philanthropic Journey to Kenya
Chapter 6. Anne Storch: Heritage Tourism and the Freak Show: A Study on Names, Horror, Race and Gender
Chapter 7. Raymund Vitorio: Postcolonial Performativity in the Philippine Heritage Tourism Industry
Chapter 8. Nico Nassenstein: The Hakuna Matata Swahili: Linguistic Souvenirs from the Kenyan Coast
Afterword. Adam Jaworski: Between Silence and Noise: Towards an Entangled Sociolinguistics of Tourism
Bookend. Alison Phipps: cape ghost
Index
