Description

Book Synopsis
This Element introduces Kongish as a translingual and multimodal urban dialect emerging in Hong Kong in recent years and still in the making. Through the lens of translanguaging and linguistic commodification, and using the popular Facebook page Kongish Daily as a case in point, the study outlines the semiotic profile of Kongish.

Table of Contents
1. Kongish: A Multimodal Translingual Practice; 2. Translanguaging and Linguistic Commodification; 3. Kongish Daily: Translanguaging on Facebook; 4. Commoditizing Kongish: The Linguistic Business of Marketing; 5. Implications of Study; References.

Kongish

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    A Paperback by Tong King Lee

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      Publisher: Cambridge University Press
      Publication Date: Publication Date: 12/1/2022 12:00:00 AM
      ISBN13: 9781009281133, 978-1009281133
      ISBN10: 1009281135

      Description

      Book Synopsis
      This Element introduces Kongish as a translingual and multimodal urban dialect emerging in Hong Kong in recent years and still in the making. Through the lens of translanguaging and linguistic commodification, and using the popular Facebook page Kongish Daily as a case in point, the study outlines the semiotic profile of Kongish.

      Table of Contents
      1. Kongish: A Multimodal Translingual Practice; 2. Translanguaging and Linguistic Commodification; 3. Kongish Daily: Translanguaging on Facebook; 4. Commoditizing Kongish: The Linguistic Business of Marketing; 5. Implications of Study; References.

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