Description
Book SynopsisThis book discusses the role of knowledge in European transformation under a regional actors perspective. It brings together diverse contributions dealing with particular actors and cases. Besides the educational focus, the volume contains illustrative case studies of knowledge utilisation in the corporate sector. Its focus is on the Alps-Adriatic cross-border region in Central Europe with some international comparisons. Here the dense fabric of knowledge in regional societies is demonstrated empirically. Awareness of the importance of regions in socio-economic development is raised.
Table of ContentsContents: Josef Langer/Nikša Alfirević/Goran Vlašić: Knowledge and its Agents – Renata Relja/Darko Rendulić: Work in the Era of Knowledge-based Development - Conceptual Foundations and Analysis of Social Determinants in the Alps-Adriatic Context – Jurica Šimurina/Jurica Pavičić/Morana Fudurić: Economics and Business International Programme (EBIP) - The Exchange of Knowledge and Experience – Vladimir Gnjidić/Nino Gabelica/Miše Kutleša: Educational Management and Marketing Orientation of Croatian Elementary Schools - Results of Preliminary Empirical Research – Martina Sopta/Bojan Makar: Knowledge-based Services - The Case of Outsourcing Marketing in Croatian Companies – Nenad Brkić/Almir Salihović: Measuring Web Site Service Quality Using e-SQ and SDDS Criteria - Example of Central Banks in Southeast Europe – Zdeslav Hrepić: Exploring the Role of Pen-based Computing in an Advancing Knowledge Society – Gunhild Sagmeister: Graduates in a Knowledge-based Society – Gabriella Rigoni: The Function of ERDISU of Trieste within a New Concept of the Right to Higher Education in the Alps-Adriatic Area and the Adriatic Euroregion – Gordana Forčić/Bojana Ćulum: Civil Involvement in the Knowledge Society - The Case of Volunteering in Primorsko-Goranska County (Croatia) – Vanja Sertić/Morana Fudurić: Moving Board as a New Marketing Communication Tool – Josef Eltantawi: Kapsch and the Alps-Adriatic Challenges - Always one Step Ahead – Manfred Ruprechter: Knowledge Transfer and Knowledge Utility in the Alps-Adriatic Region – Gerhard Strohmeier: Higher Education Institutions in Cross-border Co-operation - The Vienna Region and Western Hungary – János Rechnitzer/Melinda Smahó: Cross-border Co-operation of Higher Education Institutions in Western Hungary – Magnus Grubbe: Non-Governance and the Experience with the «Knowledge Economy» in the Øresund Region.
