Description
Book SynopsisTable of ContentsForward 7
Introduction 11
How To Read This Book 13
The Accidental Agency 17
Part One: Visual Content Is King 25
Chapter 1 Environmental Influences And The Rise Of Visual Content 27
Chapter 2 Visual Content And Human Nature 37
Chapter 3 Quality Visual Content Reigns Supreme 45
Part Two: 8 Rules Of Visual Communication 53
Chapter 4 Rule 1: Always Think About Con-Text 57
Chapter 5 Rule 2: Small Visual Cues Have A Large Impact 63
Chapter 6 Rule 3: There’s No Gold At The End Of That Rainbow 69
Chapter 7 Rule 4: Good Visual Strategists Ask “Wtf?!” 77
Chapter 8 Rule 5: Avoid The Stigma Of Stock 91
Chapter 9 Rule 6: Stand Out At The Cocktail Party 99
Chapter 10 Rule 7: Use Proper Data Viz Throughout 107
Chapter 11 Rule 8: Commit To The Truth And Prove It 123
Chapter 12 Rules Are Meant To Be Broken 135
Part Three: Your Visual Strategy 153
Chapter 13 You Can’t Create Great Content Without A Great Team And Process 157
Chapter 14 Going The Freelance Route 165
Chapter 15 Building An In-House Team 171
Post Script 177
Acknowledgements 181
Appendix A: Terms & Definitions 185
Appendix B: Tools 187
Appendix C: Production Time Estimates 195
Appendix D: A Timeline Of Visual Communication 199
Resources 213
Index 225
