Description
Book SynopsisThis collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities. Their innovative approach is particularly useful to understand the major role played by SMEs in today’s global economy.
The authors identify key factors that facilitate the international expansion of SMEs. They explain how SMEs can succeed in their development in both mature and emerging economies. Their findings are based on quantitative surveys and in-depth case studies, and the resulting recommendations are provided to help SME managers increase the performance of their international activities.
Trade ReviewBusiness scholars from Europe, North America, Australia, and China provide new insights on how small and medium-sized enterprises (SME) develop and perform international activities. They cover major drivers of SME internationalization, and key success factors of SME internationalization in mature markets and in emerging markets. Among their topics are entrepreneurial marketing as a key driver of early and sustained internationalization, the role of support services during the internationalization of Finnish software SMEs, internationalization strategies and processes of the German Mittelstand, strategies for internationalization: how Chinese SMEs deal with distance and market entry speed, and motivations to internationalize: evidence from Brazilian shoe firms. -- Annotation ©2018 * (protoview.com) *
Table of ContentsIntroductionPart I: Major drivers of SME internationalisation A global mindset - still a prerequisite for successful SME internationalisation?
Lasse Torkkeli, Niina Nummela and Sami Saarenketo Entrepreneurial marketing as a key driver of early and sustained internationalisation;
Birgit Hagen and Antonella Zucchella The impact of inter-firm collaborations on SME internationalisation;
Pervez N. Ghauri and Ulf Elg Entry mode strategies: Are SMEs any different?
Maria Cristina Sestu, Antonio Majocchi and Alfredo D’Angelo The high-performing SMEs in traditional manufacturing sectors: Innovation and foreign operation modes;
Cristina Villar Garciá and José Pla-Barber Part II: Key success factors of SME internationalisation in mature markets The role of support services during the internationalisation of Finnish software SMEs;
Olli Kuivalainen, Jani Lindqvist, Mika Ruokonen and Sami Saarenketo How can promotion agencies impact SME internationalisation? The case of the French company SLAT;
Noémie Dominquez and Ulrike Mayrhofer Internationalisation strategies and processes of the German Mittelstand;
Stefan Schmid Market entry strategies, innovation and performance of SMEs in the service sector;
Katharina Maria Hofer and Alexandra Baba Part III: Key success factors of SME internationalisation in emerging markets Québec SME risk management and exports to Asian countries;
Josée St-Pierre, Richard LaCoursiere and Sophie Veilleux Succeeding in the Chinese market: The case of the French company Mixel Agitators;
Noémie Dominquez and Ulrike Mayrhofer Strategies for internationalisation: How Chinese SMEs deal with distance and market entry speed;
Christiane Prangeand Youzhen Zhao Motivations to internationalise: Evidence from Brazilian shoe firms;
Luisa Campos, Catherine Axinn, Susan Freeman and Gabriele Suder Conclusion
