Kellogg on Integrated Marketing

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Hardback by Dawn Iacobucci , Bobby J. Calder Short Description:

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 29/11/2002
ISBN13: 9780471204763, 978-0471204763
ISBN10: 0471204765

Number of Pages: 336

Non Fiction , Business, Finance & Law