Description
Book SynopsisNFL Films changed the way Americans view football. This book traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America."
Trade Review"Vogan is able to conclude that by NFL Films' "manufacturing pro football's significance" the average fan was "taught" how to watch football, eventually leading to the replacement of baseball as "America's Pastime" with NFL football as "America's Game."--
Journalism History"
Keepers of the Flame is
the definitive study of major-league media subsidiaries in the United States. It merits wide readership by historians of sports, media, and journalism."--
Sport History Review"A readable and interesting book with a lot of descriptive history. Recommended."--
Choice"Keepers of the Flame is an insightful and deeply-researched interrogation of the cultural, economic, and institutional forces that allowed a small production company to become regarded as 'perhaps the most effective propaganda organ in the history of corporate America.'"--Sport in American History
"
Keepers of the Flame is an impressive book that advances the historical body of knowledge concerning sports media. Vogan writes clearly, with a highly accessible style. . . . highly recommended."--
Journal of Sports Management"NFL Films changed the way we thought not just about football, but, in many ways, about film. We televise sports in countless ways, from IMAX cameras to our iPhones, and no one does it as well as them. Travis Vogan captures why NFL Films is important and tells a vivid, smart tale of how they've survived, and thrived."--- Will Leitch, author of
Are We Winning? and
God Save The Fan, senior editor Sports On Earth, founder Deadspin
"A well-conceived, persuasively argued, and consistently illuminating account of the most important and influential producer of sports films.
Keepers of the Flame: NFL Films and the Rise of Sports Media is exactly the book we need to understand the significance of NFL Films over its roughly fifty-year history. Vogan's discussions of its archives and of the relationship between art and commerce are particularly original, enlightening, and provocative."--Michael Oriard, author of
Brand NFL: Making and Selling America's Favorite Sport"
Keepers of the Flame represents a significant, original contribution to the field of sports and media studies. Vogan's history and analysis of NFL Films and its cultural significance makes expert use of a variety of voices, from scholars to professional memoirs, popular press sources, interviews with NFL Films executives, and close analysis of films and programs."--Victoria Johnson, author of
Heartland TV: Prime Time Television and the Struggle for U.S. Identity
