Description
Book SynopsisJean-Noël Kapferer is one of world's foremost thought leaders on luxury and its brands. An active researcher, HEC Paris graduate and PhD-holder from Northwestern University's Kellogg Business School (USA), Kapferer is co-author of
The Luxury Strategy and
The New Strategic Brand Management and has written many seminal articles. He is a sought after speaker, leading seminars on luxury all around the world at institutions such as HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).
Trade Review"Kapferer strikes a powerful balance between marketing theory and the real world making it an accessible read....Kapferer is the authority on luxury branding. His work spans decades and he's partnered with an enviable number of researchers and authors." * John King, Head of Marketing at Asons Solicitors, for the Legal Support Network *
"getAbstract recommends his insights to students of economic trends as well as luxury brand investors, managers, marketers and sellers." * getAbstract, Inc. *
Table of Contents
- Chapter - 00: Introduction: Growth issues for luxury;
- Section - ONE: How luxury is changing;
- Chapter - 01: Sustaining the luxury dream: challenges and insights;
- Chapter - 02: Abundant rarity: the key to luxury growth;
- Chapter - 03: The artification of luxury: from artisans to artists;
- Section - TWO: Specific issues and challenges;
- Chapter - 04: Luxury after the crisis: pro logo or no logo?;
- Chapter - 05: Why luxury should not delocalize: a critique of a growing tendency;
- Chapter - 06: Internet and luxury: under-adopted or ill-adapted?;
- Chapter - 07: Does luxury have a minimum price?: an exploratory study into consumers’ psychology of luxury prices;
- Chapter - 08: All that glitters is not green: the challenge of sustainable luxury;
- Section - THREE: The business side of luxury brands’ growth;
- Chapter - 09: Not all luxuries act alike: the distinct business models of luxury brands;
- Chapter - 10: The LVMH–Bulgari agreement: what changes in the luxury market lead family companies to sell up?;
- Chapter - 11: Developing luxury brands within luxury groups: synergies without dilution?
