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"This book is a useful resource for classrooms, bringing together material on issues such as journalism's place in the liberal-democratic ideal, the histories of taxes, content and circulation, news values, audience analysis studies and media economies . . . This is a useful addition to a reading list." (Media International Australia, 2012)
"Journalism students and practicing journalists will want to read this book. Summing Up: Recommended. Lower-and upper-division undergraduates, technical students, professionals, general readers." (Choice, 1 September 2011)
Table of Contents
Preface: How To Use the Book and Summary of Sections viii
Acknowledgments xiv
Introduction: The Uses and Abuses of History: Why Bother With It ? 1
Part I: Journalism and Democracy: A Sibling Rivalry? 13
1 A Right To Know 15
Résumé: Walter Lippmann 19
Résumés: The Founding Fathers 23
FactFile: The Development of Rights and Liberties 26
2 The Road Not Taken 30
Résumé: Tom Paine 35
FactFile: Anthony Haswell and Freedom of the Press 38
Résumé: Edward Smith Hall – An Australian Pioneer 41
FactFile: Habermas and the Changing Public Sphere 44
FactFile: The Lincoln–Douglas Debates 48
3 Digging the Dirt 55
Résumé: Lincoln Steffens 59
Résumé: S. S. McClure 60
Résumé: John Dewey 66
Résumé: Henry Luce 70
4 Spinning a Good Yarn and Developing Community 75
FactFile: The Pseudo-Event 82
Résumé: Ivy Lee 85
Résumé: Edward Bernays 86
FactFile: Neoliberalism’s Threat to Community 88
Part II: Technology, Work, and Business: Is Journalism More Than Just a Job? 97
5 Changing Roles in a Changing World 99
FactFile: The Cold Type Revolution 101
Résumé: Lord Beaverbrook 104
Résumé: Charles Dana 107
Résumé: William Cobbett 110
Résumé: John Stuart Mill 111
6 A New Journalism For A New Age 120
Résumé: Joseph Pulitzer 121
Résumé: Alfred Harmsworth, Lord Northcliffe 123
Résumé: E. L. Godkin 126
FactFile: Appeal to Reason 132
FactFile: Ida M. Tarbell and Standard Oil 134
7 He Who Pays The Piper 140
FactFile: Advertising, Class, and the Daily Herald 142
FactFile: Forza Italia 143
FactFile: The Broadcast Reform Movement, 1928-35 149
FactFile: Edward R. Murrow and See It Now 151
8 A Power Worth Fighting For 160
FactFile: Rupert Murdoch and News Corporation 162
FactFile: Cable News Network and the "CNN Effect" 164
Part III: Ethics: A Matter of Judgment? 173
9 Private and Confidential? 175
FactFile: Privacy Codes in the United States 183
FactFile: Privacy Codes in Great Britain 185
10 Fakes, Rakes, and "On The Take" 200
FactFile: Faking It 210
Part IV: Audience: Citizen Consumer or Consumer Citizen? 219
11 Finding an Audience 221
FactFile: News Values 225
FactFile: Joe and Jolene Sixpack 231
Résumé: George Newnes 239
Résumé: C. P. Scott and the Manchester Guardian 242
12 How Audiences Rewrote the Script 247
FactFile: La Fronde 253
FactFile: Le Petit Journal 256
FactFile: Audience Reaction to W. T. Stead's "Maiden Tribute of Modern Babylon" 265
13 Watching and Listening 272
FactFile: Leo Lowenthal and Celebrity "Idols" 276
FactFile: Measuring the Audience 281
Résumé: Marshall McLuhan 286
Part V: Conclusion: A Future History 297
14 Paper Tigers? 299
Résumé: Paul Julius Reuter 303
FactFile: The "Net Benefit to Canada" Test 306
Index 317
