Description
Book SynopsisChronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.
Trade ReviewJimmy Carter and the Birth of the Marathon Media Campaign brought back a lot of memories, reminded me of events I had forgotten, and informed me of things I never knew. Though I thought I knew most everything about Jimmy Carter, Amber Roessner told a lot about the backstage maneuvering that I did not. What accounts for candidate Jimmy Carter's remarkable success at image-making and President Carter's utter failure to project the right image? That is the key question about Carter and the press, and this impressively researched book answers it definitively. In clear, compelling prose, Roessner explains the transformations in political journalism and campaign tactics that shaped Carter's fortunes. A must-read for anyone interested in the history of campaign coverage.
