Description

Book Synopsis
Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas. In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its monopoly. The Siege of Apple weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

iWar

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    A Hardback by Tim Higgins

    £18.70

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    RRP £22.00 – you save £3.30 (15%)

    Order before 4pm today for delivery by Wed 2 Sep 2026.

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      Book details

      Publisher Penguin Random House Group
      Imprint Transworld Publishers Ltd
      Published 1/18/2025
      ISBN-13 9781911709640
      978-1911709640
      ISBN-10 191170964X
      Also in:
      Non Fiction Business, Finance & Law History of specific companies / corporate history

      Description

      Book Synopsis
      Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas. In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its monopoly. The Siege of Apple weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

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