Description

Book Synopsis
Emphasizing how profoundly the American research university has been shaped by business and the humanities alike, this title offers a vital contribution to debates about the corporatization of higher education in the United States.

Trade Review
“Christopher Newfield’s application of the management model and metaphor to the academic scene leads him into what is by far the freshest and most nuanced argument on the corporatization of the university that I can think of.”—Bruce Robbins, author of Secular Vocations: Intellectuals, Professionalism, Culture
“In this compellingly argued book, Christopher Newfield puts current discussions of the corporatization of higher education in a completely new and historically informed light. As Newfield shows, the marriage of ivy and industry is both older and more complex than current critiques of the university have suggested.”—Gerald Graff, author of Clueless in Academe: How Schooling Obscures the Life of the Mind
“Ivy and Industry makes a seminal contribution to the mounting debate over the role of marketplace values in higher education. In elegant and nuanced prose, Christopher Newfield argues persuasively that for more than a century the American university has both spoken truth to, and been the handmaiden of, power. Those committed to a revitalized liberal education have found their champion.”—David L. Kirp, author of Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

Table of Contents
Part I. The Two Missions
1. Introduction 3
2. A Permanent Dependence 15
3. The Humanist Outcry 41
Part II. The Managerial Condition
4. The Rise of University Management 67
5. Babbitry and Meritocracy 91
6. Managerial Protection and Scientific Success 115
7. Grey Flannel Radicals 133
Part III. The Market Revival
8. The Industry-Science Alliance 167
9. Corporate Pleasure and Business Humanism 195
10. Epilogue: The Second Story 215
Notes 229
Acknowledgments 277
Index 279

Ivy and Industry

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    A Hardback by Christopher Newfield

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      Publisher: Duke University Press
      Publication Date: 21/01/2004
      ISBN13: 9780822332015, 978-0822332015
      ISBN10: 0822332019

      Description

      Book Synopsis
      Emphasizing how profoundly the American research university has been shaped by business and the humanities alike, this title offers a vital contribution to debates about the corporatization of higher education in the United States.

      Trade Review
      “Christopher Newfield’s application of the management model and metaphor to the academic scene leads him into what is by far the freshest and most nuanced argument on the corporatization of the university that I can think of.”—Bruce Robbins, author of Secular Vocations: Intellectuals, Professionalism, Culture
      “In this compellingly argued book, Christopher Newfield puts current discussions of the corporatization of higher education in a completely new and historically informed light. As Newfield shows, the marriage of ivy and industry is both older and more complex than current critiques of the university have suggested.”—Gerald Graff, author of Clueless in Academe: How Schooling Obscures the Life of the Mind
      “Ivy and Industry makes a seminal contribution to the mounting debate over the role of marketplace values in higher education. In elegant and nuanced prose, Christopher Newfield argues persuasively that for more than a century the American university has both spoken truth to, and been the handmaiden of, power. Those committed to a revitalized liberal education have found their champion.”—David L. Kirp, author of Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

      Table of Contents
      Part I. The Two Missions
      1. Introduction 3
      2. A Permanent Dependence 15
      3. The Humanist Outcry 41
      Part II. The Managerial Condition
      4. The Rise of University Management 67
      5. Babbitry and Meritocracy 91
      6. Managerial Protection and Scientific Success 115
      7. Grey Flannel Radicals 133
      Part III. The Market Revival
      8. The Industry-Science Alliance 167
      9. Corporate Pleasure and Business Humanism 195
      10. Epilogue: The Second Story 215
      Notes 229
      Acknowledgments 277
      Index 279

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