Description
Book SynopsisMartin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime's work into 50 Steps for true customer excellence. Packed with examples, anecdotes, and quotes from top retailers and businesses around the world, the book will entertain as it will instruct. Butler's knowledge and expertise in this area is well-known. At the end for him, it boils down to one guiding principle: It's Not About Us, It's All About Them! Commerce is going through a period of rapid and fundamental change. To thrive, organisations must find an emotional edge. They must look to be chosen. They must be customer-obsessed. Above all, they must care...This book will show them how
Trade Review"Martin Butler has a great way of getting to the heart of an issue." Jack Hanrahan, Westfield; "He combines wisdom and excitement in a unique take on leading edge retail knowledge and practice." Marc Jones, Deakin University; "Martin Butler is the 'real deal' when it comes to retail, innovative thinking and leadership." Seamus Smith, SagePay; "Martin Butler knows the store from 'both sides of the till'. He knows how to communicate it in a way that delights, inspires, and is remembered." Jon Stine, Intel Corporation; "Martin Butler is that rare breed - both an entertainer and an educator." Jon Bird, The Labstore; "I can guarantee you'll be better off from Martin Butler's wisdom and provocative delivery." Perry Timms, PTHR
