Description
Book SynopsisABC's of Relationship Selling 13e trains readers on a step-by-step selling process that is universal in nature. This edition presents the sales process or system in a logical sequence: from planning and the approach, to closing, to follow-up, for exceptional customer service. The goal of this text has always been to help ensure that students understand the order of steps within the selling process; to provide numerous examples of what should be in each step; and to show how steps within the selling process interact with one another.
Table of ContentsPart I: Selling as a Profession
1.The Life, Times and Career of the Professional Salesperson
2.Ethics First…then Customer Relationships
Part II
3.The Psychology of Selling: Why People Buy
4.Communication for Relationship Building: It’s Not All Talk
5.Sales Knowledge: Customers, Products, Technologies
Part III: The Relationship Selling Process
6.Prospecting: The Lifeblood of Selling
7.Planning the Sales Call: It’s a Must!
8.Carefully Select Which Sales Presentation Method to Use
9.Begin Your Presentation Strategically
10.Elements of a Great Sales Presentation
11.Welcome Your Prospect’s Objections
12.Closing Begins the Relationship
13.Service and Follow-Up for Customer Retention
Part IV: Time, Territory and Self-Management
14.Time, Territory and Self-Management-Keys to Success
Appendix A: Personal Selling Experiential Exercises
Glossary of Selling Terms
