Description
Book SynopsisFast track route to mastering the skills needed for evaluatingreturn on investment
Covers the key areas of return on investment, from cost benefitanalysis and risk analysis to accounting techniques and thebalanced scorecard
Examples and lessons from some of the world's most successfulbusinesses, including oil and telecommunications giants, and ideasfrom the smartest thinkers, including Mack Hanan and WarrenBuffet
Includes a glossary of key concepts and a comprehensiveresources guide
Table of ContentsIntroduction to Express Exec
Introduction
Definition of terms: What is Return on Investment?
Evolution of Return on Investment
The E-Dimension
The Global Dimension
The State of the Art
In Practice: Three Examples
Key Concepts and Thinkers
Resources
Ten Steps to Evaluating Return on Investment
Frequently Asked Questions (FAQs)
Index
