Description
Book SynopsisThe latest scholarship on one of today’s most pressing issues Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences.
Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outletstelevision programming, radio shock jocks, music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along.
Often, opinions regarding sex in the media have little or no scientific grounding and even when scientific-grounded arguments are offered, they suffer from wide gaps in researc
Table of Contents
- Preface
- Foreword (Leonard Reid)
- OVERVIEW
- The Ageless Allure: Sex, Media, and Marketing (Tom Reichert)
- TELEVISION PROGRAMMING
- All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy (Michael Nitz, Tom Reichert, Adonica Schultz Aune, and André Vander Velde)
- Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics (Kimberly L. Bissell and Andrea M. Holt)
- Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema (Yinjiao Ye and Shuhua Zhou)
- SHOCK JOCKS AND MUSIC VIDEOS
- Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows (Lawrence Soley)
- Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment (R. Glenn Cummins)
- MAGAZINES
- Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors (Jacqueline Lambiase)
- Consumer Responses to Sexual Magazine Covers on a Men’s Magazine (Tom Reichert and Shuhua Zhou)
- ADVERTISING
- A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising (Hye-Jin Paek and Michelle R. Nelson)
- Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino (Erika Engstrom)
- Index
- Reference Notes Included
