Description

Book Synopsis
To address today's media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.  


By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world.


Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this

Introduction to Mass Communication 2024 Release

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    £999.99

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    A Paperback by Stanley Baran

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      Publisher: McGraw-Hill Education
      Publication Date: Publication Date: 1/16/2024
      ISBN13: 9781266873492, 978-1266873492
      ISBN10: 126687349X
      Also in:
      Society and culture: general

      Description

      Book Synopsis
      To address today's media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.  


      By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world.


      Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this

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