Description

O’Brien’s Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.

The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Introduction to Information Systems, Loose Leaf

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£56.99

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Paperback / softback by James O'Brien , George Marakas

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O’Brien’s Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to... Read more

    Publisher: McGraw-Hill Education - Europe
    Publication Date: 16/02/2012
    ISBN13: 9780071318044, 978-0071318044
    ISBN10: 71318046

    Number of Pages: 768

    Non Fiction , Business, Finance & Law

    Description

    O’Brien’s Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.

    The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

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