Description

Book Synopsis
This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, relationships need to be established which are primarily reciprocal relationships whether between employer and employee, or provider and customer. Since business relationships are essentially human relationships, they rely on communication. Thus, an understanding of fundamental human communication principles serves to explain, comprehend, and foster business relationships. The texts included in this book cover various topics in general and intercultural communication that have direct relevance to the world of business.

Introduction to Business Communication

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    A Paperback / softback by Michael B. Hinner

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      Publisher: Peter Lang GmbH
      Publication Date: Publication Date: 20/05/2005
      ISBN13: 9783631537107, 978-3631537107
      ISBN10: 3631537107

      Description

      Book Synopsis
      This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, relationships need to be established which are primarily reciprocal relationships whether between employer and employee, or provider and customer. Since business relationships are essentially human relationships, they rely on communication. Thus, an understanding of fundamental human communication principles serves to explain, comprehend, and foster business relationships. The texts included in this book cover various topics in general and intercultural communication that have direct relevance to the world of business.

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