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Book Synopsis

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate.

Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:

â formulating research questions

â collecting research materials

â assessing and developing methods of transcription

â considering the ethical dimensions of multimodal research

With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied lingu

Introducing Multimodality

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    A Paperback by Carey Jewitt

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    Order before 4pm today for delivery by Mon 5 Oct 2026.

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      Book details

      Publisher Taylor & Francis
      Published 4 March 2025
      ISBN-13 9781032845388
      978-1032845388
      ISBN-10 1032845384
      Also in:
      Anthropology

      Description

      Book Synopsis

      This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate.

      Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:

      â formulating research questions

      â collecting research materials

      â assessing and developing methods of transcription

      â considering the ethical dimensions of multimodal research

      With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied lingu

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