In-depth discussion of Website design, t
Trade Review
"Just as "Internet Management for Nonprofits" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today "The ROI of Social Media", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters." (Fundraising Success Magazine, September 2010)
Table of Contents
Introduction: A Primer for Board Members and Nonprofit Executives ix
Ted Hart
About the Editors xvii
Part I Effective Management and Leadership Tools 1
Chapter 1 The ROI of Social Media 3
Beth Kanter
Chapter 2 Path to Managing Your Organization Using Online Tools 25
Michael Sola and Tim Kobosko
Chapter 3 E-governance is Good Governance 45
Dottie Schindlinger and Leanne Bergey
Chapter 4 Social Collaboration and Productivity 63
Russell M. Artzt, John Murcott, and Mark Fasciano
Chapter 5 Insight Tools for Surviving and Thriving 83
Roger M. Craver and Ryann Miller
Chapter 6 Demystifying Online Metrics 103
Steve MacLaughlin
Part II Managing Fundraising and Building Communities Online 129
Chapter 7 Managing Fundraising and Building Communities Online 131
Adrienne D. Capps
Chapter 8 The Nonprofit Leader’s Volunteer Recruitment and Retention Strategies 159
Walter P. Pidgeon Jr.
Appendix 8A Highlights of America’s Philanthropic and Volunteering Heritage 177
Appendix 8B Creative Marketing Example 179
Chapter 9 How Successful are Your Social Media Efforts? 181
Danielle Brigida and Jonathon D. Colman
Chapter 10 Social “Trysumers” 203
Marcelo Iniarra Iraegui and Alfredo Botti
Chapter 11 Social Networks 223
Philip King
Chapter 12 Prospect Modeling, Prospect Research 241
Lawrence C. Henze
Chapter 13 No Borders 269
Andrew Mosawi and Anita Yuen
Part III Making Technology Work for Your Organization 289
Chapter 14 Effective Web Design 291
Allan Pressel
Chapter 15 Multichannel Fundraising 315
Michael Johnston and Matthew Barr
Appendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339
Chapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345
Catherine N. Pagliaro
Chapter 17 Mobile Technology 367
Ben Rigby
Case Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385
Frédéric Fournier
Notes 399
AFP Code of Ethical Principles and Standards 407
A Donor Bill of Rights 408
Index 409
