Description
Book SynopsisInternet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.
Trade ReviewIn the context of China's policy and ongoing practice of integrating computer networks into all aspects of life, Ye and Ma provide students and other readers with a systematic array of basic concepts, theories, methodologies, applications, and development trends in electronic business. They cover the theoretical foundation of electronic commerce, Internet plus electronic business model innovations, electronic business platform applications, and the practice of Internet plus electronic business projects. -- Annotation ©2018 * (protoview.com) *
Table of ContentsPreface Part I: Theoretical Foundation of E-Business Chapter One: Connotations of E-Business Chapter Two: E-Business Models Chapter Three: E-Business Intelligence Chapter Four: E-Business Logistics
Part II: Internet+ E-Business Model Innovations Chapter Five: Internet+ Agriculture Chapter Six: Social Business Chapter Seven: O2O Chapter Eight: Internet Financing
Part III: E-Business Platform Applications Chapter Nine: Bilateral Markets Chapter Ten: E-Business Platform Information Search Services Chapter Eleven: Diversity Assessment of E-Business Platform Information Search Services Chapter Twelve: Extraction of Diverse E-Business Platform Information Search Services Chapter Thirteen: Emotional Analysis of Online Reviews on E-Business Platforms Chapter Fourteen: Semantic Searches of Online Reviews on E-Business Platforms
Part IV: Internet+ E-Business Projects Chapter Fifteen: Internet+ Resource Enterprises Chapter Sixteen: Mobile Internet Chapter Seventeen: The Business Intelligence System Based on Big Data Chapter Eighteen: The Social Campus Witkey System
