Description

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet+ and Electronic Business in China: Innovation and Applications

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£118.98

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Hardback by Professor Qiongwei Ye , Associate Professor Baojun Ma

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Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 12/12/2017
    ISBN13: 9781787431164, 978-1787431164
    ISBN10: 1787431169

    Number of Pages: 584

    Non Fiction , Business, Finance & Law

    Description

    Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

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