Description

Book Synopsis
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.

International Marketing Strategy Analysis

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    £56.04

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    RRP £58.99 – you save £2.95 (5%)

    Order before 4pm tomorrow for delivery by Wed 10 Jun 2026.

    A Paperback by Isobel Doole

    1 in stock


      View other formats and editions of International Marketing Strategy Analysis by Isobel Doole

      Publisher:
      Publication Date: 3/20/2025
      ISBN13: 9781473795938, 978-1473795938
      ISBN10: 1473795931
      Also in:
      Business, Finance & Law Economics

      Description

      Book Synopsis
      Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide you through the complexities of international marketing as it responds to a rapidly changing environment.

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