Description

Book Synopsis


Table of Contents
Part I. Analysis 1 1. An introduction to international marketing 2. The world trading environment 3. Social and cultural considerations in international marketing 4. International marketing research and opportunity analysis Part 1. Directed Study Activity: International marketing planning: analysis Part II. Strategy Development 5. International niche marketing strategies for small- and medium-sized enterprises 6. Global strategies 7. Market entry strategies 8. International product and service management Part 2. Directed Study Activity: International marketing planning: strategy development Part III. Implementation 9. International communications 10. The management of international distribution and logistics 11. Pricing for international markets 12. Strategic planning in technology-driven international markets Part 3. Directed Study Activity: International marketing planning: implementation, control and evaluation

International Marketing Strategy Analysis

    Product form

    A Paperback / softback by Isobel Doole, Robin Lowe, Alexandra Kenyon

    £59.99

    Includes FREE delivery

    Order before 4pm tomorrow for delivery by Wed 28 Oct 2026.

    3 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of International Marketing Strategy Analysis by Isobel Doole

      Book details

      Publisher Cengage Learning EMEA
      Published 24 January 2022
      ISBN-13 9781473778696
      978-1473778696
      ISBN-10 1473778697
      Also in:
      Business, Finance & Law Economics

      Description

      Book Synopsis


      Table of Contents
      Part I. Analysis 1 1. An introduction to international marketing 2. The world trading environment 3. Social and cultural considerations in international marketing 4. International marketing research and opportunity analysis Part 1. Directed Study Activity: International marketing planning: analysis Part II. Strategy Development 5. International niche marketing strategies for small- and medium-sized enterprises 6. Global strategies 7. Market entry strategies 8. International product and service management Part 2. Directed Study Activity: International marketing planning: strategy development Part III. Implementation 9. International communications 10. The management of international distribution and logistics 11. Pricing for international markets 12. Strategic planning in technology-driven international markets Part 3. Directed Study Activity: International marketing planning: implementation, control and evaluation

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account