Description

Book Synopsis


Table of Contents
Part I. Analysis 1 1. An introduction to international marketing 2. The world trading environment 3. Social and cultural considerations in international marketing 4. International marketing research and opportunity analysis Part 1. Directed Study Activity: International marketing planning: analysis Part II. Strategy Development 5. International niche marketing strategies for small- and medium-sized enterprises 6. Global strategies 7. Market entry strategies 8. International product and service management Part 2. Directed Study Activity: International marketing planning: strategy development Part III. Implementation 9. International communications 10. The management of international distribution and logistics 11. Pricing for international markets 12. Strategic planning in technology-driven international markets Part 3. Directed Study Activity: International marketing planning: implementation, control and evaluation

International Marketing Strategy Analysis

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    £59.99

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    A Paperback / softback by Isobel Doole, Robin Lowe, Alexandra Kenyon

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      Publisher: Cengage Learning EMEA
      Publication Date: Publication Date: 24/01/2022
      ISBN13: 9781473778696, 978-1473778696
      ISBN10: 1473778697

      Description

      Book Synopsis


      Table of Contents
      Part I. Analysis 1 1. An introduction to international marketing 2. The world trading environment 3. Social and cultural considerations in international marketing 4. International marketing research and opportunity analysis Part 1. Directed Study Activity: International marketing planning: analysis Part II. Strategy Development 5. International niche marketing strategies for small- and medium-sized enterprises 6. Global strategies 7. Market entry strategies 8. International product and service management Part 2. Directed Study Activity: International marketing planning: strategy development Part III. Implementation 9. International communications 10. The management of international distribution and logistics 11. Pricing for international markets 12. Strategic planning in technology-driven international markets Part 3. Directed Study Activity: International marketing planning: implementation, control and evaluation

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