Description
Book SynopsisPresents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
Table of ContentsDifferent Types of Exporting SMEs: Similarities and Differences in Export Performance. Niche Strategy and Export Performance. Factors Affecting the Timing of the Export Development Process in Spanish Manufacturing Firms. The Role of Market and Learning Orientations in Relationship Quality: Evidence from Vietnamese Exporters and their Foreign Importers. The Internationalisation of Biotech SMEs: A Comparative Analysis of UK and US Firms. Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process. Managing International Market Entry Strategy: The Case of Retailing Firms. Extending and Comparing Cavusgil's Overall Market Opportunity Indexes. City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context. How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups. Small Manufacturing Firms’ Involvement in International E-business Activities. Are Internet Firms Global?. How do the Internet and Internationalization Affect the Buying Center?. Internet-Based Knowledge Internalization and Firm Internationalization in Transition Markets. How Advanced are Websites of SME Exporters? An Investigation into Drivers and Inhibitors. List of Contributors. List of Reviewers. Preface. International Marketing Research: Opportunities and Challenges in the 21st Century.
