Description

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.

International Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory.

It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalized world.

International Marketing: Modern and Classic Papers

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£801.00

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Hardback by Stanley J. Paliwoda , John K. Ryans Jr

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This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 29/02/2008
    ISBN13: 9781843766490, 978-1843766490
    ISBN10: 1843766493

    Number of Pages: 1888

    Non Fiction , Business, Finance & Law

    Description

    This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.

    International Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory.

    It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalized world.

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