International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets

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Paperback / softback by Tobias Richter Short Description:

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Publisher: Logos Verlag Berlin GmbH
Publication Date: 13/03/2012
ISBN13: 9783832530983, 978-3832530983
ISBN10: 3832530983

Number of Pages: 233

Non Fiction , Business, Finance & Law