Description

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

International Marketing in the Fast Changing World

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Hardback by Shaoming Zou , Bodo B. Schlegelmilch

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Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 03/11/2015
    ISBN13: 9781785602337, 978-1785602337
    ISBN10: 1785602330

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

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