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Book Synopsis
New edition of a book on international marketing includes new chapters on risks and strategies, updated case studies, suitable for postgraduate students and managers in management programs.

International Marketing

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    A Paperback / softback by R. Srinivasan

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      Publisher: Prentice-Hall of India Pvt.Ltd
      Publication Date: Publication Date: 30/01/2010
      ISBN13: 9788120335981, 978-8120335981
      ISBN10: 8120335988

      Description

      Book Synopsis
      New edition of a book on international marketing includes new chapters on risks and strategies, updated case studies, suitable for postgraduate students and managers in management programs.

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