Description
Book SynopsisThe AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.
Table of ContentsInternational business and finance scholarship. Reassessing global marketing strategy. Internalization theory and its impact on the field of international business. The internationalization of multinationals. Obstacles to globalization: A research agenda. Rigor in international business research: A review and methodological recommendations. New directions in international-business research: A personal viewpoint. Global sourcing strategy and performance: A “fit” versus “balance” perspective. A historical examination of the evolution of international advertising standardization/adaptation thought. Creating insight: The imperative for research in international business. Simulation as virtual reality in international-business education. International-business scholarship: Contributing to a broader definition of success. Interorganizational cooperation and our manifest destiny: An evolutionary perspective. The development of international-management knowledge in the German-Speaking countries. The race between the forces leading to a first or last global civilization. Edited by. Edited by. Copyright page. List of Contributors. Preface. Introduction. History of the AIB fellows: 1975–2008. International business history: An AIB tradition. Author Index. Subject Index.
